• 6, rue Fnideq – Anfa Casablanca Morocco
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Who we are

West Capital Partners is an independent investment bank that delivers strategic and financial advice to senior management and boards of major national and international companies.

We accompany our clients to achieve their strategic goals by offering business and value-oriented and unconflicted advisory services, and we cover all major industry sectors.

We support corporate clients and entrepreneurs in the development of their business, through our various practices including: Mergers & Acquisitions, Capital Raising, Strategic Financial Advisory, Cross-Border Development.

We deliver these services by leveraging on our capabilities to the best interests of our clients:

  • Unparalleled network of relationships in Morocco, North Africa and West Africa
  • First-class transaction execution expertise
  • Highest standard of confidentiality and discretion
  • A large network of senior advisors and expert teams
Our team’s longstanding experience in Private Equity and Investment Banking pushes us to go beyond the classical investment banking approach towards a long-term investor approach.
West Capital Partners relies on the expertise of an Advisory Board, composed of senior top-notch professionals in different sectors and verticals, that are able to provide specific expertise as necessary.

Values

Independence

We are an independent M&A firm that does the right things, for the right reasons and always in the client’s best interests.

Integrity

We act fairly, ethically and openly in all we do.

Excellence

We aim at a high level of professionalism and efficiency and we are forward-looking and proactive.

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Philippe de Fraiteur

Retail

  • Held several Executive Management in Morocco and Europe
  • Built and managed complex and multicultural projects such as brands’ portfolio consolidation, businesses’ set up and optimization in MENA or Europe
  • Developed his skills through an extensive experience working for large groups and fast moving companies (Kering, Aksal, Sushi Shop) in fashion, luxury, mall industries and F&B sectors
  • Driven by international development challenges in retail, branding and teams’ management to convert into success
  • Graduated from Sciences Po Paris and ESCP Business School, Philippe has a Master of Law from Nanterre University

Salahaddine Mouaddib

FMCG

  • CEO at Pepsi – Varun Morocco, since 2014
  • Non executive Board member in several companies
  • Held a Dairy products Business Unit Manager position for Les Domaines Agricoles, 2011
  • Former General Manager at Olka Group, 2009
  • Former CEO & Board member of PCG Group, 2001 to 2008
  • Former General Manager at Avendus Group, 2001 to 2006
  • Held a General Manager position within Oriflame, from 1998 to 2001
  • Started his career as a Detergent production manager with Procter & Gamble in 1993
  • Graduated from Ecole Centrale de Lyon, 1993

Kamal Chraibi

Logistics / Supply Chain

  • Owner and CEO of GCL, a leading logistics & supply chain global consulting firm
  • Chairman of Atlas Fruits Company
  • Expert in warehouse design and all handling and storage equipment, mechanized engineering solutions
  • Advisor to the largest logistics and FMCG companies in Morocco
  • Diploma in Business & Administration (Major : Operational Research & Logistics) from UQAM
  • Diploma in Transportation & Logistics from Universite Aix Marseille, France

Hamza Fassi Fihri

Partner

  • Hamza joined West Capital Partners in 2019
  • He cumulated more than 15 years of experience in Corporate Finance and Investment Banking
  • He was an Investment Manager at Attijari Finances Corp., leading investment bank in Morocco, where he executed several ECM, DCM and M&A transactions in Morocco and Subsaharan countries
  • He advised a diversified portfolio of Moroccan and international companies and executed major deals across various industrial sectors
  • Hamza graduated from INSA Lyon, 2008 and holds a MSc in Engineering – Specialized in Industry

Halima Lahlou

Manager

  • Halima joined West Capital Partners in 2023
  • She started her career at KPMG in Paris and later became a financial Senior auditor within the consumer markets business unit.
  • She then joined Stellantis Group in Casablanca as Project finance manager in MENA region, where she involved in several projects such as the creation of a joint-venture in South Africa, the financial analysis of an Iranian industrial joint-venture, or the integration of Opel brand within MENA region.
  • Before joining West Capitals Partners, Halima was Assistant Manager in Transaction services at PwC Casablanca, where she performed several financial due diligence in France, Morocco, and Senegal, in various sectors as Health, Hospitality, Retail, Energy and Industry.
  • Halima graduated from Skema business school, 2014 with a MSc in Management – Specialized in Corporate Finance.

Anas Guennoun

MANAGING PARTNER

  • Anas founded West Capital Partners in 2017
  • He started his career in 2000 at Société Générale Corporate & Investment Banking in Paris and spent 5 years advising large French groups in cross-border transactions
  • Starting from 2005, and for more than 12 years, he founded and managed several PE platforms in North Africa mainly being Country Manager in Morocco for Amundi (6 years) and then The Abraaj Group (6 years)
  • He was a Board member of portfolio companies in Morocco as well as a member of the North African Investment Committee
  • He is also a Board member and former President of the Board of EFE Morocco – Education for Employment Foundation
  • Anas holds a Masters degree in Finance from the Paris Dauphine University, 1999

Mehdi Tazi

INSURANCE / FINANCIAL INSTITUTIONS

  • Co-Owner and CEO of Marsh Morocco, a leading brokerage insurance company
  • Deputy Chairman of CGEM (Moroccan employers’ association)
  • Former Chairman and CEO of Saham Assurance, one of the largest insurance companies in Morocco
  • Held several senior positions within the Saham Group
  • Started his career as with KPMG Consulting France in 1999
  • Graduated from Telecom Paris Sud, 1999
  • MBA INSEAD, 2004

Abdelali Khalil

ENERGY / UTILITIES

  • Owner and CEO of OKSA, a leading provider of comprehensive energy efficiency solutions to electricity utilities and local authorities throughout the MEA region
  • Former CEO of Amanor (Veolia Group) and Stareo (public transportation)
  • Held several senior management roles in companies involved in water management and distribution in France, Middle East and Morocco
  • Advisor to several large utilities companies in the MENA region
  • Graduated from Pierre & Marie Curie University in Paris (Electrochemistry), 1991
  • Ph. D in Analytical Chemistry from EPSCI Paris, 1994

Harjeet Grewal

FMCG

  • - Managing Director of Olorok Investment, an e-commerce platform
  • - Spent 20 years in General Management, Business Development and Government Relations roles in Africa for Global FMCG multinationals including CEO of Philip Morris Morocco as well as various roles with Japan Tobacco International in Eastern and Central Africa
  • - Past board member of the American Chamber of Commerce in Morocco and the Chairman of the US-Morocco business issues committee in the American Chamber
  • - BA / BS (double major) Business Admin and Marketing Management, University of Arkansas, 1996
  • - MBA from IMD in Switzerland, 2004