NEWS

Atlas Fruits Company ouvre son capital au fonds Land Degradation Neutrality

07/06/2022

La société Atlas Fruits Company, spécialisée dans la culture d’agrumes, annonce un changement dans son tour de table. Elle ouvre son capital au fonds Land Degradation Neutrality (LDN) géré par Mirova, l’affilié de Natixis Investment Managers dédié à l’investissement durable.

Private Equity: West Capital Partners en lice pour le deal de l’année

08/03/2022

La banque d’affaires marocaine indépendante West Capital Partners, fondée par Anas Guennoun en 2017, figure parmi les sélectionnées pour le titre de deal Private Equity de l’année 2021 en Afrique de l’Ouest. Cette sélection a été annoncée par le magazine des fusions-acquisitions en Afrique,

West Capital Partners primée en Afrique de l’Ouest

28/03/2022

West Capital Partners, la banque d’affaires marocaine indépendante fondée par Anas Guennoun en 2017, a remporté le prix du deal de l’année 2021 en Afrique de l’Ouest. Cette distinction, décernée par le magazine DealMakers Africa spécialisé dans les

West Capital Partners remporte le prix du deal de l’année 2021 en Afrique de l’Ouest

28/03/2022

Le magazine DealMakers Africa a annoncé la victoire de la banque d’affaires marocaine West Capital Partner pour le titre de deal Private Equity de l’année 2021 en Afrique de l’Ouest. Première banque d’affaires marocaine à remporter ce titre, West Capital Partners a été sélectionnée

le prix du deal de l’année 2021 en afrique de l’ouest attribué à une banque d'affaire marocaine

28/03/2022

Initié par le magazine DealMakers Africa, le prix du deal Private Equity de l’année 2021 en Afrique de l’Ouest a été attribué à la banque d’affaires marocaine West Capital Partner. «Première banque d’affaires

Anas Guennoun de West Capital Partners : “Un Plan Marshall dédié au secteur de l’éducation est indispensable”

18/2/2022

2022, l’année du rebond économique ? Dans un contexte de flou conjoncturel, TelQuel questionne les patrons de grandes entreprises afin de recueillir leurs prédictions. Dans cet épisode de #Rebound, Anas Guennoun, managing partner

AfricInvest rejoint le tour de table de CBI

14/12/2021

Cette opération s’inscrit dans la stratégie d’accélération du développement de CBI à l’international, lit-on dans un communiqué. « C’est pour nous une étape majeure que d’accueillir dans notre tour de table, le leader panafricain du Private Equity.

CBI ouvre son capital à AfricInvest

15/12/2021

L’intégrateur de solutions informatiques ouvre son capital au fonds international AfricInvest. Ce dernier prendra ainsi une participation minoritaire via une augmentation de capital. Cette opération s’inscrit dans la stratégie d’accélération du développement de CBI à l’international.

Distinction : West Capital partners, Deal Private Equity de l’année 2021

29/03/2022

La banque d’affaires marocaine West Capital Partner remporte le titre de «Deal Private Equity» de l’année 2021 en Afrique de l’Ouest. Une consécration annoncée par le magazine Deal Makers Africa,

‘‘Banque d’Affaires Africaine de l’année’’ : La marocaine West Capital Partners nominée

16/09/2019

Private Equity Africa, l’association africaine du capital investissement, a annoncé la liste des candidats sélectionnés pour les Private Equity Africa Awards 2019. Seule banque d’affaires marocaine nominée

Private Equity Africa Awards 2019: West Capital Partners nominée

19/09/2019

Casablanca, le 16 septembre 2019 – Private Equity Africa, l’association africaine du capital investissement, a annoncé la liste des candidats sélectionnés pour les Private Equity Africa Awards 2019. Seule banque d’affaires marocaine

West Capital Partners nominée pour le prix de «Banque d’affaires africaine de l’année»

16/09/2019

Private Equity Africa, l’association africaine du capital investissement, a annoncé la liste des candidats sélectionnés pour les Private Equity Africa Awards 2019. Seule banque d’affaires marocaine nominée

Philippe de Fraiteur

Retail

  • Held several Executive Management in Morocco and Europe
  • Built and managed complex and multicultural projects such as brands’ portfolio consolidation, businesses’ set up and optimization in MENA or Europe
  • Developed his skills through an extensive experience working for large groups and fast moving companies (Kering, Aksal, Sushi Shop) in fashion, luxury, mall industries and F&B sectors
  • Driven by international development challenges in retail, branding and teams’ management to convert into success
  • Graduated from Sciences Po Paris and ESCP Business School, Philippe has a Master of Law from Nanterre University

Salahaddine Mouaddib

FMCG

  • CEO at Pepsi – Varun Morocco, since 2014
  • Non executive Board member in several companies
  • Held a Dairy products Business Unit Manager position for Les Domaines Agricoles, 2011
  • Former General Manager at Olka Group, 2009
  • Former CEO & Board member of PCG Group, 2001 to 2008
  • Former General Manager at Avendus Group, 2001 to 2006
  • Held a General Manager position within Oriflame, from 1998 to 2001
  • Started his career as a Detergent production manager with Procter & Gamble in 1993
  • Graduated from Ecole Centrale de Lyon, 1993

Kamal Chraibi

Logistics / Supply Chain

  • Owner and CEO of GCL, a leading logistics & supply chain global consulting firm
  • Chairman of Atlas Fruits Company
  • Expert in warehouse design and all handling and storage equipment, mechanized engineering solutions
  • Advisor to the largest logistics and FMCG companies in Morocco
  • Diploma in Business & Administration (Major : Operational Research & Logistics) from UQAM
  • Diploma in Transportation & Logistics from Universite Aix Marseille, France

Hamza Fassi Fihri

Partner

  • Hamza joined West Capital Partners in 2019
  • He cumulated more than 15 years of experience in Corporate Finance and Investment Banking
  • He was an Investment Manager at Attijari Finances Corp., leading investment bank in Morocco, where he executed several ECM, DCM and M&A transactions in Morocco and Subsaharan countries
  • He advised a diversified portfolio of Moroccan and international companies and executed major deals across various industrial sectors
  • Hamza graduated from INSA Lyon, 2008 and holds a MSc in Engineering – Specialized in Industry

Halima Lahlou

Manager

  • Halima joined West Capital Partners in 2023
  • She started her career at KPMG in Paris and later became a financial Senior auditor within the consumer markets business unit.
  • She then joined Stellantis Group in Casablanca as Project finance manager in MENA region, where she involved in several projects such as the creation of a joint-venture in South Africa, the financial analysis of an Iranian industrial joint-venture, or the integration of Opel brand within MENA region.
  • Before joining West Capitals Partners, Halima was Assistant Manager in Transaction services at PwC Casablanca, where she performed several financial due diligence in France, Morocco, and Senegal, in various sectors as Health, Hospitality, Retail, Energy and Industry.
  • Halima graduated from Skema business school, 2014 with a MSc in Management – Specialized in Corporate Finance.

Anas Guennoun

MANAGING PARTNER

  • Anas founded West Capital Partners in 2017
  • He started his career in 2000 at Société Générale Corporate & Investment Banking in Paris and spent 5 years advising large French groups in cross-border transactions
  • Starting from 2005, and for more than 12 years, he founded and managed several PE platforms in North Africa mainly being Country Manager in Morocco for Amundi (6 years) and then The Abraaj Group (6 years)
  • He was a Board member of portfolio companies in Morocco as well as a member of the North African Investment Committee
  • He is also a Board member and former President of the Board of EFE Morocco – Education for Employment Foundation
  • Anas holds a Masters degree in Finance from the Paris Dauphine University, 1999

Mehdi Tazi

INSURANCE / FINANCIAL INSTITUTIONS

  • Co-Owner and CEO of Marsh Morocco, a leading brokerage insurance company
  • Deputy Chairman of CGEM (Moroccan employers’ association)
  • Former Chairman and CEO of Saham Assurance, one of the largest insurance companies in Morocco
  • Held several senior positions within the Saham Group
  • Started his career as with KPMG Consulting France in 1999
  • Graduated from Telecom Paris Sud, 1999
  • MBA INSEAD, 2004

Abdelali Khalil

ENERGY / UTILITIES

  • Owner and CEO of OKSA, a leading provider of comprehensive energy efficiency solutions to electricity utilities and local authorities throughout the MEA region
  • Former CEO of Amanor (Veolia Group) and Stareo (public transportation)
  • Held several senior management roles in companies involved in water management and distribution in France, Middle East and Morocco
  • Advisor to several large utilities companies in the MENA region
  • Graduated from Pierre & Marie Curie University in Paris (Electrochemistry), 1991
  • Ph. D in Analytical Chemistry from EPSCI Paris, 1994

Harjeet Grewal

FMCG