CONTACT – West Capital Partners

Philippe de Fraiteur

Held several Executive Management in Morocco and Europe
Built and managed complex and multicultural projects such as brands’ portfolio consolidation, businesses’ set up and optimization in MENA or Europe
Developed his skills through an extensive experience working for large groups and fast moving companies (Kering, Aksal, Sushi Shop) in fashion, luxury, mall industries and F&B sectors
Driven by international development challenges in retail, branding and teams’ management to convert into success
Graduated from Sciences Po Paris and ESCP Business School, Philippe has a Master of Law from Nanterre University

CEO at Pepsi – Varun Morocco, since 2014
Non executive Board member in several companies
Held a Dairy products Business Unit Manager position for Les Domaines Agricoles, 2011
Former General Manager at Olka Group, 2009
Former CEO & Board member of PCG Group, 2001 to 2008
Former General Manager at Avendus Group, 2001 to 2006
Held a General Manager position within Oriflame, from 1998 to 2001
Started his career as a Detergent production manager with Procter & Gamble in 1993
Graduated from Ecole Centrale de Lyon, 1993

Owner and CEO of GCL, a leading logistics & supply chain global consulting firm
Chairman of Atlas Fruits Company
Expert in warehouse design and all handling and storage equipment, mechanized engineering solutions
Advisor to the largest logistics and FMCG companies in Morocco
Diploma in Business & Administration (Major : Operational Research & Logistics) from UQAM
Diploma in Transportation & Logistics from Universite Aix Marseille, France

Hamza joined West Capital Partners in 2019
He cumulated more than 15 years of experience in Corporate Finance and Investment Banking
He was an Investment Manager at Attijari Finances Corp., leading investment bank in Morocco, where he executed several ECM, DCM and M&A transactions in Morocco and Subsaharan countries
He advised a diversified portfolio of Moroccan and international companies and executed major deals across various industrial sectors
Hamza graduated from INSA Lyon, 2008 and holds a MSc in Engineering – Specialized in Industry

Halima joined West Capital Partners in 2023
She started her career at KPMG in Paris and later became a financial Senior auditor within the consumer markets business unit.
She then joined Stellantis Group in Casablanca as Project finance manager in MENA region, where she involved in several projects such as the creation of a joint-venture in South Africa, the financial analysis of an Iranian industrial joint-venture, or the integration of Opel brand within MENA region.
Before joining West Capitals Partners, Halima was Assistant Manager in Transaction services at PwC Casablanca, where she performed several financial due diligence in France, Morocco, and Senegal, in various sectors as Health, Hospitality, Retail, Energy and Industry.
Halima graduated from Skema business school, 2014 with a MSc in Management – Specialized in Corporate Finance.

Anas founded West Capital Partners in 2017
He started his career in 2000 at Société Générale Corporate & Investment Banking in Paris and spent 5 years advising large French groups in cross-border transactions
Starting from 2005, and for more than 12 years, he founded and managed several PE platforms in North Africa mainly being Country Manager in Morocco for Amundi (6 years) and then The Abraaj Group (6 years)
He was a Board member of portfolio companies in Morocco as well as a member of the North African Investment Committee
He is also a Board member and former President of the Board of EFE Morocco – Education for Employment Foundation
Anas holds a Masters degree in Finance from the Paris Dauphine University, 1999

Co-Owner and CEO of Marsh Morocco, a leading brokerage insurance company
Deputy Chairman of CGEM (Moroccan employers’ association)
Former Chairman and CEO of Saham Assurance, one of the largest insurance companies in Morocco
Held several senior positions within the Saham Group
Started his career as with KPMG Consulting France in 1999
Graduated from Telecom Paris Sud, 1999
MBA INSEAD, 2004

Owner and CEO of OKSA, a leading provider of comprehensive energy efficiency solutions to electricity utilities and local authorities throughout the MEA region
Former CEO of Amanor (Veolia Group) and Stareo (public transportation)
Held several senior management roles in companies involved in water management and distribution in France, Middle East and Morocco
Advisor to several large utilities companies in the MENA region
Graduated from Pierre & Marie Curie University in Paris (Electrochemistry), 1991
Ph. D in Analytical Chemistry from EPSCI Paris, 1994

- Managing Director of Olorok Investment, an e-commerce platform
- Spent 20 years in General Management, Business Development and Government Relations roles in Africa for Global FMCG multinationals including CEO of Philip Morris Morocco as well as various roles with Japan Tobacco International in Eastern and Central Africa
- Past board member of the American Chamber of Commerce in Morocco and the Chairman of the US-Morocco business issues committee in the American Chamber
- BA / BS (double major) Business Admin and Marketing Management, University of Arkansas, 1996
- MBA from IMD in Switzerland, 2004