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Publications & Reports

Contexte géopolitique et conjoncture économique mondiale - Perspectives 2026
Published: January 2026 • Format: PDF
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Contexte géopolitique et conjoncture économique mondiale - Perspectives 2025
Published: January 2025 • Format: PDF
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Contexte géopolitique et conjoncture économique mondiale - Perspectives 2024
Published: January 2024 • Format: PDF
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Manal Atif

Analyst

  • Manal joined West Capital Partners in 2023 as an Analyst.
  • She has 2 years of experience, including various internships, namely at the Ministry of Tourism, Handicrafts, and Social and Solidarity Economy.
  • Manal holds a dual Master’s degree in International Economics and Development from Université Paris Dauphine – Mohammed VI Polytechnic University.
  • She also holds the FMVA certificate from the Corporate Finance Institute.

Meriem Layachi

Senior Analyst

  • Meriem joined West Capital Partners in 2021 as an Analyst.
  • She has 4 years of experience in M&A.
  • Meriem has been involved in a range of mandates, assisting with the preparation of transaction documentation, performing financial analysis, and supporting valuation and deal execution processes.
  • Prior to joining the team, she was a Private Equity Analyst intern at Themis Energy, a renewable energy projects developer focused on Sub-Saharan Africa.
  • Meriem holds a Master in Accounting and Financial Management from ENCG Settat (2018) and an MSc in Finance from Montpellier Business School (2020).

Zainab Rmidi

Manager

  • Zainab joined West Capital Partners in 2025
  • She has nine years of experience in M&A / Corporate Finance
  • Before joining West Capital Partners, Zainab worked as a Senior M&A Associate at Wagram Corporate Finance in Paris. She supported numerous clients in their divestment, acquisition, and financing transactions
  • She also worked as a Senior M&A Analyst at EY Paris, where she took part in several mergers & acquisitions and financial advisory engagements
  • Zainab graduated from EMLyon Business School in 2015 with a Masters of Science in Management majoring in Corporate Finance

Philippe de Fraiteur

Retail

  • Held several Executive Management in Morocco and Europe
  • Built and managed complex and multicultural projects such as brands’ portfolio consolidation, businesses’ set up and optimization in MENA or Europe
  • Developed his skills through an extensive experience working for large groups and fast moving companies (Kering, Aksal, Sushi Shop) in fashion, luxury, mall industries and F&B sectors
  • Driven by international development challenges in retail, branding and teams’ management to convert into success
  • Graduated from Sciences Po Paris and ESCP Business School, Philippe has a Master of Law from Nanterre University

Salahaddine Mouaddib

FMCG

  • CEO at Pepsi – Varun Morocco, since 2014
  • Non executive Board member in several companies
  • Held a Dairy products Business Unit Manager position for Les Domaines Agricoles, 2011
  • Former General Manager at Olka Group, 2009
  • Former CEO & Board member of PCG Group, 2001 to 2008
  • Former General Manager at Avendus Group, 2001 to 2006
  • Held a General Manager position within Oriflame, from 1998 to 2001
  • Started his career as a Detergent production manager with Procter & Gamble in 1993
  • Graduated from Ecole Centrale de Lyon, 1993

Kamal Chraibi

Logistics / Supply Chain

  • Owner and CEO of GCL, a leading logistics & supply chain global consulting firm
  • Chairman of Atlas Fruits Company
  • Expert in warehouse design and all handling and storage equipment, mechanized engineering solutions
  • Advisor to the largest logistics and FMCG companies in Morocco
  • Diploma in Business & Administration (Major : Operational Research & Logistics) from UQAM
  • Diploma in Transportation & Logistics from Universite Aix Marseille, France

Hamza Fassi Fihri

Partner

  • Hamza joined West Capital Partners in 2019
  • He cumulated more than 15 years of experience in Corporate Finance and Investment Banking
  • He was an Investment Manager at Attijari Finances Corp., leading investment bank in Morocco, where he executed several ECM, DCM and M&A transactions in Morocco and Subsaharan countries
  • He advised a diversified portfolio of Moroccan and international companies and executed major deals across various industrial sectors
  • Hamza graduated from INSA Lyon, 2008 and holds a MSc in Engineering – Specialized in Industry

Halima Lahlou

Manager

  • Halima joined West Capital Partners in 2023.
  • She started her career at KPMG in Paris, where she served as a Senior Financial Auditor within the Consumer Markets business unit.
  • She then joined Stellantis Group in Casablanca as a Project Finance manager for the MENA region, where she was involved in several projects such as the creation of a joint-venture in South Africa, the financial analysis of an Iranian industrial joint-venture, and the integration of Opel brand within MENA region.
  • Before joining West Capital Partners, Halima was an Assistant Manager in Transaction services at PwC Casablanca, where she conducted several financial due diligence missions in France, Morocco, and Senegal across various sectors including Healthcare, Hospitality, Retail, Energy and Industry.
  • Halima graduated from SKEMA Business School in 2014 with an MSc in Management – Specialized in Corporate Finance.

Anas Guennoun

MANAGING PARTNER

  • Anas founded West Capital Partners in 2017.
  • He started his career in 2000 at Société Générale Corporate & Investment Banking in Paris, where he spent 5 years advising large French groups in cross-border transactions.
  • Starting from 2005, and for more than 12 years, he founded and managed several PE platforms in North Africa, mainly serving as Country Manager in Morocco for Amundi (6 years) and then The Abraaj Group (6 years).
  • Anas serves on the boards of family-owned businesses operating in various sectors, including real estate, agriculture, agribusiness, hospitality and education.
  • He also holds the following positions:
    • President of the Morocco-UAE Business Council.
    • Vice President of the International Committee of CGEM (Confederation of Moroccan Enterprises).
    • Vice President of the board of the Bab Rayan Association, a public utility organization dedicated to the care, education, and training of orphans.
    • Board member and former Chairman of the Education for Employment Morocco foundation, a public utility organization addressing youth unemployment by bridging the gap between employers’ needs and the skills of young job seekers.
  • Anas holds a Master’s degree in Finance from Paris Dauphine University, 1999.

Mehdi Tazi

INSURANCE / FINANCIAL INSTITUTIONS

  • Co-Owner and CEO of Marsh Morocco, a leading brokerage insurance company
  • Deputy Chairman of CGEM (Moroccan employers’ association)
  • Former Chairman and CEO of Saham Assurance, one of the largest insurance companies in Morocco
  • Held several senior positions within the Saham Group
  • Started his career as with KPMG Consulting France in 1999
  • Graduated from Telecom Paris Sud, 1999
  • MBA INSEAD, 2004

Abdelali Khalil

ENERGY / UTILITIES

  • Owner and CEO of OKSA, a leading provider of comprehensive energy efficiency solutions to electricity utilities and local authorities throughout the MEA region
  • Former CEO of Amanor (Veolia Group) and Stareo (public transportation)
  • Held several senior management roles in companies involved in water management and distribution in France, Middle East and Morocco
  • Advisor to several large utilities companies in the MENA region
  • Graduated from Pierre & Marie Curie University in Paris (Electrochemistry), 1991
  • Ph. D in Analytical Chemistry from EPSCI Paris, 1994

Harjeet Grewal

FMCG

  • - Managing Director of Olorok Investment, an e-commerce platform
  • - Spent 20 years in General Management, Business Development and Government Relations roles in Africa for Global FMCG multinationals including CEO of Philip Morris Morocco as well as various roles with Japan Tobacco International in Eastern and Central Africa
  • - Past board member of the American Chamber of Commerce in Morocco and the Chairman of the US-Morocco business issues committee in the American Chamber
  • - BA / BS (double major) Business Admin and Marketing Management, University of Arkansas, 1996
  • - MBA from IMD in Switzerland, 2004